Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.niemanlab.org
Profile of New_Public, founded by Eli Pariser of Filter Bubble and Upworthy fame, and Deepti Doshi "from from Meta, where she’d spent much of her tenure leading the company’s Community Partnerships... supporting, Facebook group admins... as well as UT Austin professor Talia Stroud, who remains on the board, and their drive to stimulate "…
Like
community,
news,
filter bubble,
publicsphere,
local,
fediverse,
ai4communities,
talia stroud,
eli pariser
publicinfrastructure.org
The Initiative for Digital Public Infrastructure's manifesto sets out the three legs upon which an open public sphere must rest.
Like
algorithm,
social media,
regulation,
community,
privacy,
publicsphere,
moderation,
fediverse,
adversarial interoperability,
cozyweb,
pluriverse,
vsop,
pubhub,
robert putnam,
idpi,
ai4communities
www.augment.ink
Anuj Ahooja asks, on Threads' first birthday, the "existential question... Why does Threads exist? ... an alternative to Elon Musk's X. But ... a platform can't exist to be "an alternative." It should be able to stand alone with its unique purpose and be built to incentivize users to follow that purpose... [unfortunat…
mathewlowry.medium.com
The second in my 1/1/2023 bundle of 5 posts exploring collective intelligence looks at the role of decentralised social networks: "A personalised, decentralised Social Knowledge Graph for each user multiplies the knowledge available to them via a trusted network of Followers and Friends, and creating collaborative possibilities more akin to w…
www.techdirt.com
Content moderation "will always end up frustrating very large segments of the population and will always fail to accurately represent the "proper" level of moderation of anyone".any moderation will upset the moderated no moderation will upset those who don't like spam, harassment, etcpushing moderation to the users puts th…
conf.tube
After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…