Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.ragan.com
"Basically, your business blog should provide prospective customers another tool to research your industry, company, products, and services without giving them a hard sell. "
www.digitaltonto.com
" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…
www.federicoguerrini.com
"without giving up their traditional skills, journalists are becoming more and more information "managers". They are behaving like human filters which ... verify and add context to what user-generated content they think to be relevant, and feed it onto Web pages or mobile applications. Thanks to the rise of new social media curation platforms, t…
www.jeffbullas.com
"Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats." Hooray for that!
blogs.hbr.org
we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream