Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
stratechery.com
"the Internet has dismantled newspaper’s geographic monopoly & business model ... & also upended the core assumptions underlying the actual journalism ... BuzzFeed as an organization has been figuring out what works online for over eight years now, and while “The Dress” may have been unusual in its scale, its existence was no accident... BuzzFee…
blog.bufferapp.com
Pin this on your wall: "some answers for the ideal lengths of tweets and titles and everything in between..." ... including title tags, email subjects, blog post lengths and a dozen other critical pieces of content.
www.federicoguerrini.com
"without giving up their traditional skills, journalists are becoming more and more information "managers". They are behaving like human filters which ... verify and add context to what user-generated content they think to be relevant, and feed it onto Web pages or mobile applications. Thanks to the rise of new social media curation platforms, t…