Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
medium.com
undoing radicalization is not as simple as filling people’s heads with “accurate” facts. A radicalized person will not — cannot — accept them... you need to first make the radicalized person... capable of not feeling threatened, unsafe, and wounded ... It’s very, very hard. It takes social bonds to be restored somehow — oft through therapy, educat…
medium.com
Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity
Think
social media,
eu,
propaganda,
communications,
crowdfunding,
letters2eu,
vandenbrande,
cultural exchange
fortune.com
the evidence of this orchestrated Russian intelligence effort to hack the outcome of the American election... seems flimsy at best... saying is that Russia took advantage of the social web’s desire to just share things without reading them. It may be true, but so does every other media outlet.
mathewlowry.myhub.ai
Brexit, as experienced by a British-Australian comms guy in Brussels.
Think
media,
storytelling,
eu,
filter bubble,
groupthink,
identity,
propaganda,
brexit,
science communication,
mobocracy,
eparticipation
mathewlowry.myhub.ai
Do people really want to have a conversation with brands, or their government?
euobserver.com
"a year after Russia swallowed Crimea, the EU is moving into the propaganda business in a bid to win an information war it is currently losing... the EU’s spin-team is to be largely made up of the same civil servants who have so miserably failed to convince the bloc’s own citizens of the benefits of Europe. Having worked with EU officials for alm…
mathewlowry.myhub.ai
Last year, in the runup to the first EuropCom conference, I gave it a bit of a hard time. My cynicism was confirmed by many I knew who went, describing it as a conference about Web2 and social media which allowed little or no participation. Oops.