Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
IN RESPONSE TO The Web We Have to Save... Unlike a blogger, it’s very hard to isolate and ban Facebook or Twitter. A blogger can be placed in jail, a network of people on a platform with millions of users is much harder... [BUT] these platforms have their own censorship mechanisms... Facebook is doing better now but ... many things were bloc…
medium.com
The rich, diverse, free web that I loved - and spent years in an Iranian jail for - is dying.Why is nobody stopping it?... The hyperlink was my currency six years ago... represented the open, interconnected spirit of the world wide web ... a way to abandon centralization ... and replace them with something more distributed, a system of nodes an…
nymag.com
"It's also possible to see Rooms, Ello, and Tilde.club as a rebuke of the new internet _ a place dominated by designed-by-committee apps that raise millions before the first users even sign up, where interactions are either real and largely mundane (Facebook, Instagram, most of Twitter), or shadowy and toxic (Yik Yak, Reddit, 4chan). These new exp…
mathewlowry.myhub.ai
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".
mathewlowry.myhub.ai
B2B once meant 'Business to Business'. After the first online bubble popped, it became 'Back to Banking' (alongside its close cousin 'Back to Consulting'), as legions beat a retreat to the safety of corporate life. And now, perhaps, it means Back to Blogging, and apparently not just for me.