Overview: Online Architecture
Probably the most common reason organisations contact me is to get help with their internal and external information architecture.
I usually find, however, that they first need to find a clear consensus on their communication strategy, content strategy and online strategy. Once that's done, I deliver a document which both you and your developers can understand, including some or all of the following:
- highly detailed sitemaps: internal intranets, external websites, knowledgebases, and the information flows between them
- mission statements for principal site chapters, features and content types
- business requirements for any revised or new features
- wireframes, allowing both you and your developers to envision how the result will look.
The aim is to deliver something detailed enough for professional developers and designers to give you a concrete quote, but not so technical that noone else understands what they're building.
I can then work with them to deliver it, or assemble a team and manage the site build for you.
Check out some of my firsts and best practices, or just get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P
Think
policy,
k4p,
usability,
web design,
content strategy,
information architecture,
evidence-based policy
medium.com
the primary battle many Content Strategists fight every day... While the boarding pass was the single most important thing to the passenger... it seemed to be the least important thing to the airline. The passenger became more frustrated with the airline with each passing offer and informational screen thrust in their way... We need to shift our …
conversionxl.com
What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.
digiday.com
"Politico has redesigned its website for the first time in its seven year history, and The Guardian's U.S. recent refresh marks the first time it's redesigned almost entirely in public, with its readers' input. Here's a look at the thinking behind the redesigns, and what the publishers were able to pull off." - Politico, HBR, The Guardian: W…
www.quicksprout.com
"The original converted 7.6% better than the new variation... The leads from the long form version of the page were better in quality ... in most cases long form copy doesn't just boost your conversions, but it also increases your rankings too." Indepth and (inevitably) long analysis. Huge feedback. - How Content Length Affects Rankings and…