Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
ben-evans.com
it’s now perfectly clear that mobile is the future of technology and of the internet. But within that, there's a huge range of different themes and issues, many of which are still pretty unsettled. I outline what I think are the 16 topics to think about within the current generation, and then link to the things I’ve written about them.
medium.com
What does it mean for companies to know everything about us, and for computer algorithms to make life and death decisions? Should we worry more about another terrorist attack in New York, or the ability of journalists and human rights workers around the world to keep working? How much free speech does a free society really need? - The End of th…
buytaert.net
The future of the web is "push-based", meaning the web will be coming to us.... the web will disappear into the background much like our electricity or water supply.. content, products and services will find you, rather than you having to find them... What people really want is to tune into information rather than having to work to get informat…