Curated Resource ( ? )

The Big Reverse of the Web

my notes ( ? )

The future of the web is "push-based", meaning the web will be coming to us.... the web will disappear into the background much like our electricity or water supply.. content, products and services will find you, rather than you having to find them... What people really want is to tune into information rather than having to work to get information... a transition [from] ... a "push economy" that tries to anticipate consumer demand, creates standardized or generic products in large amounts, and "pushes" them into the market via global distribution channels and marketing ... [to] a "pull economy" that ... will create highly customized products and services produced on-demand and delivered to consumers through one-on-one relationships and truly personal experiences." - The Big Reverse of the Web | Dries Buytaert

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