Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
youarenotsosmart.com
A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…
Like
psychology,
science,
persuasion,
podcast,
identity,
tribe,
dunning-kruger,
polarization,
imposter syndrome,
echo chamber,
cognitive bias,
procrastination,
3p framework,
yanss
elemental.medium.com
counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…
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algorithm,
psychology,
science,
cognitive,
tribe,
trust,
trump,
science communication,
us,
covid19,
dissonance
elemental.medium.com
Covid-19 case numbers are now spiking in many counties across West Texas ... [but] resolve of ... skeptics appears to be stiffening... the denial of facts is often rooted in identity and belonging, not in ignorance ...people who deny science ... trying to uphold membership in ... a political or religious affiliation or some other group ... a commu…
thewholestory.solutionsjournalism.org
talk-show hosts like journalists ... know how to grab the brain’s attention and stimulate fear, sadness or anger.... We value the ancient power of storytelling, and we get that good stories require conflict, characters and scene. But in the present era of tribalism, it feels like we’ve reached our collective limitations... I met psychologists, med…