Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
backchannel.com
Pariser’s work has led him to believe that blaming fake news for fractured discourse is a red herring... The filter bubble explains a lot about how liberals didn’t see Trump coming, but not very much about how he won the election... my guess is that talk-radio, local news, and Fox are a much more important piece of that story than random conservat…
mathewlowry.myhub.ai
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
Think
psychology,
cognitive,
backfire effect,
filter bubble,
identity,
science communication,
newsletter,
yanss
theconversation.com
To some liberals, Donald Trump’s inauguration portends doom... to many conservatives, it’s a crowning moment ... as if each side is living in ... a different reality.... information avoidance... all of us ... ward off any new information that makes us feel bad, obligates us to do something we don’t want to do or challenges our worldview... we’re …
mathewlowry.myhub.ai
A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.
Think
algorithm,
psychology,
facebook,
news,
filter bubble,
identity,
cambridge analytica,
disinformation,
newsletter
theconversation.com
Echo chambers aren’t just a product of the internet and social media, however, but of how those things interact with fundamental features of human nature... Understand these features of human nature and maybe we can think creatively about ways to escape them... our tendency to associate with people like us. Sociologists call this homophily.... t…
mathewlowry.myhub.ai
Brexit, as experienced by a British-Australian comms guy in Brussels.
Think
media,
storytelling,
eu,
filter bubble,
groupthink,
identity,
propaganda,
brexit,
science communication,
mobocracy,
eparticipation