Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.nbcnews.com
For a handful of disinformation researchers, the information crisis that has unfolded around the coronavirus pandemic seemed inevitable... get a sense of what we should be watching for and what the internet might look like after the virus has passed...Joan Donovan... coined "strategic silence," editorial discretion ... notion that users…
thecorrespondent.com
The Syllabus collects the best articles, podcasts and videos about the political, economic and social consequences of the coronavirus pandemic on a daily basis...world’s foremost technology critic... scans 100 pages per minute, 12 books in an hour, 100 in one day... can determine the relevance of every book in the world... all information and know…
Like
algorithm,
ai,
knowledge management,
business plan,
curation,
expertise,
taxonomy,
covid19,
syllabus
threadreaderapp.com
thread summarizes ... reporting on the TRUMP-CHINA SCANDAL, a bribery scandal involving Trump's hunt for dirt on Joe Biden in China, his debts to the Chinese government, and his decision to ignore life-saving COVID-19 intel...the Trump-Russia scandal was at its heart a *bribery* scandal... Trump-Ukraine scandal was another bribery scandal... …