Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…
Several of the president’s tweets overlaid with disclaimers ... invoking Twitter's Civic Integrity Policy, which prevents users from manipulating elections. Trump’s tweets also effectively throttled by preventing other users from amplifying them. Facebook’s measures were less accusatory, attaching an informational label.Neither stopped Trump …
Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
All forms of content related to QAnon are banned, excepting posts from individual profiles, "even if they contain no violent content" - a significant update of Facebook's anti-Q August sweep - effectively treating it as an “identified Militarized Social Movement... no different than an extremist militia group, but not quite on the l…
Facebook’s Preferential Treatment Of US Conservatives Puts Its Fact-Checking Program In Dangeremployees and fact-checking partners ... left in the dark about how the company decides what content stays up and what comes down... PragerU’s second strike for false content that month ... should have triggered “repeat offender” penalties ... false labe…
"We believe in Facebook’s mission that giving people tools to make the world more open is a better way to combat ignorance or deception than censorship.” It turns out that I was wrong... There are more options than just being “open” and “censorship”... The more successful Facebook is ... the more ignorance, deception ...in the world...Facebo…
Do we really want to set up Facebook or Google as censors ... to decide what is real and fake, true and false?
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