Overview: Communications Tactics

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

The Guardian joins the Financial Times and the Economist in billing ads by time.... have found, unsurprisingly, that ads perform better when people spend more engaged time with them.... click-through rate as an industry benchmark for performance;. However a metric of 0.0 something percent should not be seen as a succes

some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways

Ultimately, what publishers and advertisers care about most, however, is how much quality time a person spends with a story. To judge that, publishers are developing newer metrics like “time spent” reading, “scroll depth,” “engagement,” “recirculation,” “shares,” and “percentage of article completed.”