The Majority Illusion in Social Networks
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structure of the underlying social network can dramatically skew an individual's local observations, making a behavior appear far more common locally than it is globally... "the majority illusion," ... As a result a behavior that is globally rare may be systematically overrepresented in the local neighborhoods ... facilitate the spread of social c…

How Twitter Users Can Generate Better Ideas
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Jobs instructed the architect to design physical space that encouraged staff to get out of their offices and mingle, particularly with those with whom they normally wouldn’t interact. Jobs believed that serendipitous exchanges fueled innovation... The more diverse a person’s social network, the more likely that person is to be innovative... we use…

Mapping the EU digital public sphere(s)
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Came out just after my post on applying network theory and the EU online public sphere: "For those of us who are interested in understanding and participating in the EU digital public sphere(s), social network analysis offers a useful way to identify key influencers and map different communities. I can see plenty of practical applications (for e…

Why Successful People Have So Many Groups Of Friends | Fast Company | Business + Innovation
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"Because ideas are like germs: they don't diffuse through populations of people at random; they make their way through networks"

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