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The Majority Illusion in Social Networks

The Majority Illusion in Social Networks

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structure of the underlying social network can dramatically skew an individual's local observations, making a behavior appear far more common locally than it is globally... "the majority illusion," ... As a result a behavior that is globally rare may be systematically overrepresented in the local neighborhoods ... facilitate the spread of social contagions ... explain systematic biases in social perceptions

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