The Best Time For Transparency Is When It’s The Hardest
Card image

We’ve shared many of the benefits of transparency already, and now I’d like to add to the list. If you’re contemplating transparency ... here are 3 big benefits I’d love to share. When you show your mistakes, you make yourself vulnerable... makes others want to cheer for you... frees you from the trap of perfectionism... makes people want to he…

Buffer Lost HALF Its Social Media Traffic This Year
Card image

Social media marketing software team admits they’re failing at social media marketing...The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+... The Buffer team is running some experiments to try to determine the cause of this huge loss in social referral traffic, but I have a few ideas of my own ... - OMG. Buffer…

How Bots Took Over Twitter
Card image

"the rise of suggested content tools has shifted the balance between conversation and link-sharing, and in so doing has diminished the value of the links that get shared... a tweeted link no longer reflects any curation or judgment on their part; it may well be something that was found for them rather than by them. Nor is it a sign that they’ve…

Content Marketing vs Content Strategy
Card image

Most stuff on my TumblrHub tagged 'content strategy' are also tagged 'content marketing', so I've been pondering the distinction for a while. Quite like this take: "Content strategy is a field of practice useful for content as marketing and content as a product or service. In other words, the practice is distinct from the purpose."

Cookies disclaimer saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree