The Best Time For Transparency Is When It’s The Hardest
medium.com
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We’ve shared many of the benefits of transparency already, and now I’d like to add to the list. If you’re contemplating transparency ... here are 3 big benefits I’d love to share. When you show your mistakes, you make yourself vulnerable... makes others want to cheer for you... frees you from the trap of perfectionism... makes people want to he…

31/10/2015
Buffer Lost HALF Its Social Media Traffic This Year
medium.com
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Social media marketing software team admits they’re failing at social media marketing...The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+... The Buffer team is running some experiments to try to determine the cause of this huge loss in social referral traffic, but I have a few ideas of my own ... - OMG. Buffer…

How Bots Took Over Twitter
hbr.org
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"the rise of suggested content tools has shifted the balance between conversation and link-sharing, and in so doing has diminished the value of the links that get shared... a tweeted link no longer reflects any curation or judgment on their part; it may well be something that was found for them rather than by them. Nor is it a sign that they’ve…

Content Marketing vs Content Strategy
content-science.com
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Most stuff on my TumblrHub tagged 'content strategy' are also tagged 'content marketing', so I've been pondering the distinction for a while. Quite like this take: "Content strategy is a field of practice useful for content as marketing and content as a product or service. In other words, the practice is distinct from the purpose."

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