Curated Resource ( ? )
What does mobile content consumption mean for blogs?
my notes ( ? )
These figures need to be compared with other research shows that people seem happy to consume long articles on their mobiles.
"Ad Age looked at ... Tumblr, WordPress, Blogger to see how their traffic has changed over the last year and what effect [mobile] has had on the time people spend with each service...."
On the one hand we read about the rise of "Snackable content ... Consumers are simply going to be spending less time with us as screens get smaller and attentions fragment"
But other figures indicate a more mixed picture: "Mobile audiences may be taking smaller bites of content at a time, but that doesn't mean those morsels don't add up to a full meal over time."
I like the conclusion: "people will give a piece of content as much attention as it deserves, no matter the device."
- Why Online Audiences' Mobile Migration Isn't Bad for Blogs | Digital - Advertising Age
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The above notes were curated from the full post adage.com/article/digital/online-audiences-mobile-migration-bad-blogs/294086/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=d9a6c193b7-Need_to_Know_July_16_20157_16_2014&utm_medium=email&utm_term=0_e3bf78af04-d9a6c193b7-45795445.Related reading
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