Curated Resource ( ? )

Visibility and Communication of Cohesion Policy in Online Media (pdf)

Visibility and Communication of Cohesion Policy in Online Media (pdf)

my notes ( ? )

study evaluates the visibility and communication of cohesion policy in online media... a mixed methods approach to investigate media coverage, representation and user perception... over 60,000 news articles and 100,000 user-generated comments...over 11,000 Facebook posts ... over five million tweets ... 13,000 EU press releases

... cohesion policy visibility is relatively low ... key precondition for greater visibility and better communication is greater citizen engagement in the policy... a citizen-centred approach to programming through democratic innovations... piloting participatory budgeting... public have a real say on what is funded in their local area ...

News stories with myths are most prevalent in some (though not all) of the net payer countries... Media framing... communicate the same issue in several different ways... emphasis different aspects... trigger different evaluations in the public’s perception... the most positive tone are the UK, Greece, Spain and Finland... most negative tone can be found in Austria, Germany and Romania... high level of balanced news combining both positive and negative view-points in Germany, Italy and Austria... high level of factual reporting on cohesion policy in France and to a lesser extent Finland... Only in Austria and
Germany are the negative tone scores higher than positive...

national level news media less likely to frame ... SocioEconomic consequences... more likely to employ the Power frame... inverse for regional/local media...For most countries, the socioeconomic consequences frame is dominant... potential or actual socioeconomic benefits... is typically positive... in Austria and Germany the Power frame more prevalent ... has some distinctive sub-frames that are negative...

DG REGIO (‘EU in my region’)... accounts for 13 of the top 15 [Facebook] posts... notably posts on quiz and blogging contests ... and targeting youngsters through 'roadtrip’ event... Tweets from EU institutional actors are not especially engaging...

KEY FINDINGS ...Effective citizen engagement is a crucial pre-requisite to raise the visibility of cohesion policy in online media... a foundation ... for much more citizen-focused communication... issues that matter directly to citizens, engaging in more substantive dialogues with citizens and providing opportunities to exploit multipliers... Participatory budgeting should be encouraged in 2021-27... Citizen engagement ... should be joined up with policy conversations at EU level and localised... feedback needs to be provided to participants... EU actors must be able to show how consultation processes have impacted decision-making to generate legitimacy and future engagement...

a key message ... the need for stronger citizen participation in a renewed debate about the EU’s democratic future

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See also: Content Creation & Marketing, Online Community Management, Online Strategy, Social Media

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