Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
Informing Knowledge4Policy with an Understanding of our Political Nature - exploring on Medium what “Understanding our Political Nature”, a recent EU study into knowledge, reason and policymaking, has to say about how the Knowledge4Policy platform could (should?) evolve.
www.protruthpledge.org
Take the Pro-Truth Pledge to encourage politicians – and everyone else – to commit to truth-oriented behaviors and protect facts and civility. ... Pledge-takers are held accountable through crowd-sourcing the truth.. volunteers who evaluate whether public figures violate the pledge by sharing misinformation.... this peer-reviewed article... Publ…
www.popsci.com
"But even a fractious minority wields enough power to skew a reader's perception of a story, recent research suggests. In one study led by University of Wisconsin-Madison professor Dominique Brossard, 1,183 Americans read a fake blog post on nanotechnology and revealed in survey questions how they felt about the subject (are they wary of the benef…
eu-smartcities.eu
When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.
mathew.blogactiv.eu
Of course, when we launched the first interactive website for the IST Event (IST 2002) we didn’t know it was a Web2.0 site. That term only appeared two years later