Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
socialmediatoday.com
Social media 101 perhaps, but worth sharing: "So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand? ...: - Reputation – building a strong reputation online that will have visitors viewing you as a trusted, reliable source. - Engagement …
socialmediatoday.com
Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, re…