Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
www.journalism.co.uk
some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways
www.wsj.com
Publications are hiring a point person to coordinate with new platforms like Facebook Instant Articles and Snapchat Discover... product changes of platforms happen on a daily basis. Just to track those changes and newly emerging platforms is a full-time job in itself
coralproject.net
We are creating open-source tools and resources for publishers of all sizes to build better communities around their journalism. We also collect, support, and share practices, tools, and studies to improve communities on the web. All of our tools are open source and free... small, flexible tools that plug into each other and also work with exist…
www.niemanlab.org
One for @richardmedic ... "Smydra ... he wants to find a way to allow the public to benefit from all the knowledge of future news events locked up inside newsrooms.... He'd love your thoughts" - Can you turn future news events into structured data? » Nieman Journalism Lab
www.buzzfeed.com
"... technical weaknesses in the paper’s backend: The lack of an organized system of tags to organize stories’ metadata ..."