Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.linkedin.com
Does what it says on the tin.Prospect Commonality: ‘View recent activity’ on a connection's profile page "will show you what is hot topic for this prospect, what pain points they are suffering from, what’s getting them excited and what opportunities they are discussing"Hiding your connections: " Your competitor’s profiles are f…
www.adweek.com
"Gallup's State of the American Consumer ... appears flawed on multiple levels... based on surveys performed back in December 2012 and January 2013... a virtual lifetime ago... [moreover] "You don't poll consumers whether advertisements or marketing make them buy stuff. People will always say, 'No, I am not influenced... It's not an objective in…