Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.vox.com
“It’s so easy to feel you’re special or in on something.” - James Wolfe, 45, who was "introduced [to Qanon] by a friend to the idea in late 2017... [when he] was recently unemployed and recovering from a serious physical injury", and quickly "started spending as much as eight hours a day" before recovering "from QAnon aft…
techcrunch.com
Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…
gigaom.com
Seems that, 3+ years after "The Filter Bubble" was pubished, it takes an event like #Ferguson to make people realise what it is. "if there was no Twitter to catch on nationally, would #Ferguson ever make it through the algorithmic filtering on Facebook? ... or be buried in algorithmic censorship?... Facebook has become like a digital version of…
digiday.com
"relying too heavily on Facebook’s algorithmic content streams can result in de facto censorship. Readers are deprived a say in what they get to see, whereas anything goes on Twitter." Puts some numbers to the opacity of the filter bubble experienced by Facebook users in comparison with Twitter users, by comparing coverage of #Ferguson and 'Ice B…