Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.theatlantic.com
Interactive and participatory media allows viewers to get involved, to become expressive, and give voice. It is inviting and contagious for those who share views—seeing enough notes and posters in public makes it more welcoming to add your own... civic action... moves from digital support to public support only when it is clear that such actions h…
mediashift.org
focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But f…