Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
www.linkedin.com
Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.
www.niemanlab.org
"Continuing its tradition of airing its internal discussions outside the office, the staff at Jezebel today called out the higher-ups at parent Gawker Media today over some pretty disgusting trolling at the site." I wonder how much more loyalty Jezebel's community feel for the site because they air their internal problems so publicly? I wonder ho…
www.niemanlab.org
Good example of CMS innovations emerging from newsrooms - wish I'd added to my recent weekly LinkedIn tour: "a multi-faceted piece of newsroom infrastructure, a set of building blocks that will allow organizations to turn on or turn off various engagement features with relative ease ... a bunch of parts that you can assemble and reassemble ... …