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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

An intern created NYT's most popular content in 2013... on Dec. 21
knightlab.northwestern.edu
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Not their star reporters. Not their politics coverage. An intern. Who never considered journalism as a career. But knew data visualisation. "On December 21 the quiz was posted and by the end of the year had become the site’s most popular piece of content for 2013." - Behind the dialect map interactive: How an intern created The New York Times’ m…

more notes
Like visualisation, data, content strategy, interactive
21/01/2014
NSA files presented in HTML5
www.theguardian.com
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Snowden, Snowfalled: an awesome HTML5 interactive feature.

Like visualisation, journalism, privacy, guardian, interactive, html5, nsa, snowden
03/11/2013

Relevant Overviews

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