Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
simplymeasured.com
"I still catch myself thinking I know better than the wealth of data at my fingertips. That’s not to say your intuition and savvy as a marketer aren’t valuable. You need both. ... take a holistic look back at what worked well, what didn’t, and what you can double down on in the year to come." - Year End Analysis: How to Plan Your Content Based o…