Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.buzzfeed.com
vast universe of self-built social media empires devoted to spreading false, misleading, and polarizing science and health news ... Natural News ... are “[o]pening my eyes to the reality that everything about our culture is corrupted and I can’t trust nothing but what I see and experience.”.. people tend to hold beliefs that align with their cultu…
medium.com
image... apparently shows the spread of radiation from the Fukushima nuclear accident... being shared widely ... despite the fact that it... shows the wave height of the tsunami... you might want to doublecheck before hitting Share... here’s how
qz.com
"@NASA is the 104th most popular Twitter account in the world... and 3.5 million on Instagram. The Department of the Interior, whose stunning wildlife and nature pictures make it the only government agency with cool visual content to rival NASA’s, has just 654,000 ... John Yembrick and Jason Townsend are veterans of other government agencies...…
mathewlowry.myhub.ai
Here's a conundrum for you. And a probably quite dangerous post for me.
mathewlowry.myhub.ai
Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.
Think
social media,
science,
publicsphere,
crowdsourcing,
multilingualism,
stanbol,
apache,
research,
semanticweb,
euractiv-com,
bloggingportal2