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Overview: Communications Tactics

Relevant resources

Beauty blogger shames bullies
www.bbc.com
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Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…

Twitter Launching Video and Group DMs
simplymeasured.com
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"Twitter video allows users to post up to 30-seconds of video clips directly to Twitter... expect to see videos from live events and breaking news coverage ... also presents an opportunity for marketers to create unique content in a variety of ways..." Most intriguing suggestion: "Crowd-Sourcing Video Content" - Twitter Launching Video and Grou…

Is offending one audience justified to reach another?
mathewlowry.myhub.ai
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Here's a conundrum for you. And a probably quite dangerous post for me.

How Viral Marketing Sausage Is Made
mashable.com
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"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good see…

Hashtag Europe dans one minute de video en franglais, wireframes compris!
mathewlowry.myhub.ai

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

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