Overview: Communications Tactics

Mastodon is "subtly designed to reduce the huge, viral surges of attention we see on Twitter" and others, which have "deformed people’s behavior... coaxed people to constantly try to hack the attentional marketplace... incessantly making posts ... operatically theatrical... enrage ... [other] high-voltage reaction".Hence “antiv…

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

Publishers may be able to get more value out of their tweets thanks to a new design change on Twitter... on the platform’s iOS or Android apps... stories will get some extra room, complete with lead art and the first few words of a story... part of the company’s plans for bringing more media into your home feed. - Twitter’s new article prev…

Twitter’s editorial team (made of real, live humans) will define the big stories of the day, and will package tweets, images, and video to explain what’s going on. Those packages will be the primary unit of Twitter, and will be embeddable all over the Internet.... With this change, Twitter doesn’t have to look like an endlessly flowing, context…

"Twitter video allows users to post up to 30-seconds of video clips directly to Twitter... expect to see videos from live events and breaking news coverage ... also presents an opportunity for marketers to create unique content in a variety of ways..." Most intriguing suggestion: "Crowd-Sourcing Video Content" - Twitter Launching Video and Grou…

"ScribbleLive is an important tool for covering events and breaking news as well as for live chats. Journalists should get adept at using Scribble (or other liveblogging tools such as CoverItLive, Liveblogpro or Superdesk). But be sure to use it in tandem with Twitter. You don’t have to choose between them." - Using ScribbleLive, you can livetwee…

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.