Overview: Communications Tactics

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

"information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently ... instead of reaping the benefits of the digital revolution we are intellectually deprived by our inability to filter out sensory junk... we are collectively wiser... but individu…