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Overview: Communications Strategy

Relevant resources

Science journalism, longform & authenticity (Top3ics, 12 August)
mathewlowry.myhub.ai
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In this week’s newsletter I return to the “3 Topics, 12+ links” template of week 1, but present things a little differently…

The BBC gets its own 'innovation report'
www.bbc.co.uk
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With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.

Longform launching iPhone app
www.capitalnewyork.com

"There's no clickbait, there's no fluff, no listicles... just articles." Apparently the new app "scours the Internet for content published by both news outlets and writers..." - but until they launch the Android & Web app (underway) I won't know if it involves semantic analysis... But: "the [article] publishers ... will get pageviews, as art…

Think long-form journalism is dead? Think again
newsroom13.journalists.org
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“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”

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