Rise of the Social Influencer and Sponsored Posts

only when people are tempted to write gushing praise about a product they secretly despise that I think you have thrown away everything that you supposedly stand for... quite depressing to think that after all these years, we are still trying to put a price tag on everything that moves.,, However, there is something quite refreshing and excitin…

A 4-Step Blogger Outreach Tool
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"The Influencer Identification Worksheet is a blogger outreach brainstorming tool [to] build a list of bloggers." - A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The Why, What, and How of Blogger Outreach for Your Clients - Moz
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"3 main talking points of why your B2C clients should want to work with bloggers."

Influencer Marketing Tools
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"Influencers come in many forms — celebrities, connectors, thought leaders, aggregators, CEOs and journalists — and need to be identified and targeted based on your vertical market. The following tools are avenues to help you define who you should target as an influencer through 2014 and beyond." - Influencer Marketing Tools That Will Power Yo…

Identifying Influential Bloggers
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"Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them." - 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

Why email pitches are like movie trailers
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"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …

Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users
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There’s nothing more devastating than a rigorous debunk sprinkled liberally with acid. A model to keep in mind whenever setting the record straight: be entertaining.

Starting A Successful Blogger Outreach Program
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"She was presenting on Blogger Relations – Why and How to Get Started. A perfect topic for her since she knows the issue from both sides. I asked her what was an important takeaway from her talk. Here is what she shared." - from the @Steveology blog

Pitching Journalists on Social Media
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"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

Blogger Outreach: A Killer Guide


Simon Anholt on EU propaganda

Last year, in the runup to the first EuropCom conference, I gave it a bit of a hard time. My cynicism was confirmed by many I knew who went, describing it as a conference about Web2 and social media which allowed little or no participation. Oops.

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