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Why Adaptive Content Matters
www.copyblogger.com
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"Our hope with adaptive content is to tailor content to a customer’s experience, behavior, and desires... a culmination of ... experience maps, storyboarding, empathy maps — and what we’ve been saying for so long about creating an experience... ... we all believe that our experiences should be more interactive. Why? Smartphones." - 16 Stats That…

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Like content strategy, content, adaptive content
06/01/2015

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