“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”
Circa 360, will produce two weekly ad-supported VR pieces... brands can run VR-shot pre-roll ads... take our consumers to places that journalists get to go but the public very seldom gets to ... immersive advertising ... augmented reality ad spots... short videos that hand off to each other—they have a purpose or a pathway to see other stuff b…
we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…
“The best explainers are direct, concise and easy to understand. But investigative journalism is rarely any of those things, instead reflecting the messiness of real life… explanation is just the beginning, a gateway into the deep-dive…”
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