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What Really Matters: Focusing on Top Tasks

Like ux , design , online architecture , web , technology
Curated: 28/04/2015 from alistapart.com/article/what-really-matters-focusing-on-top-tasks
What Really Matters: Focusing on Top Tasks

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" Top tasks are the small set of tasks ... that matter most to your customers. Make these tasks work well, and you’ll be on the right track. Get them wrong, and chances are you’ll lose the customer. Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).” Tiny tasks are a nightmare for web teams ... and are also full of organizational ego." The only issue we have here is that in some contexts, ALL tasks are tiny - for example, when you're looking at users of a site like EUROPA, where almost all visitors are highly specialised. The GDS approach in the UK shows the perils: see http://mathew.blogactiv.eu/2015/02/22/the-uks-gds-meltdown-couldnt-happen-in-brussels-right/ - What Really Matters: Focusing on Top Tasks · An A List Apart Article

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