“So, don’t worry TOO much about your editorial calendar. The key is posting consistently (which is definitely helped by actually using one). Don’t be a slave to it. If you have a great idea — run with it, and worry about cleaning up your calendar later.”
This is common sense, of course, but something to keep in mind when working on projects, which stipulate A number of hours by employee Grade B to produce C articles of length D every week … even when there’s nothing to say.
Which can lead to too much content about not enough, and not enough content when things really matter.
- The road to hell is paved with editorial calendars — Medium More: http://ift.tt/1sIPlWn via: Diigo, IFTTT
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See also: Content Strategy , Content Creation & Marketing , Communications Strategy
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