“Heuristics” simply means guidelines. In user experience design, it is nearly impossible to define rigid rules. There is no fool-proof way to create experiences that are guaranteed to work. Instead, you can refer to principles to guide you in your design process, to help you evaluate your work before you test it with real users.
Several researchers and leaders have proposed different sets of guidelines for user interface design. Let’s look at one of the most popular guidelines proposed by Jakob Nielsen and Rolf Molich
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See also: UX , UX heuristics
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