Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
blog.apps.npr.org
The visuals team ... the product of merging two groups: the news applications team, who served as NPR’s graphics and data desks, and the multimedia team, who made and edited pictures and video... The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy... Pictu…
source.opennews.org
we built an Interactive News team from scratch... a tight-knit group of editors and newsroom developers ... creates tools and processes ... to disrupt a print-first workflow. Here’s a look at how we got there and what we learned along the way.... A newsroom developer is only a Slack message away...we have three content editors embedded in diffe…