Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
extranewsfeed.com
Scientists often speak of the “general public” as a group that is far removed from the academic circles that they belong to.... Scientists have “othered” the general public... there is no such thing ... except for in very specific contexts (i.e. vaccine developers are not the general public vs those who do not develop vaccines when one is speaking…
qz.com
"@NASA is the 104th most popular Twitter account in the world... and 3.5 million on Instagram. The Department of the Interior, whose stunning wildlife and nature pictures make it the only government agency with cool visual content to rival NASA’s, has just 654,000 ... John Yembrick and Jason Townsend are veterans of other government agencies...…
www.theatlantic.com
A neat approach to using social media to "improve science communication & make it more direct, responsive, and accurate". Given the huge parallels with EU communications ... "Nature editors & reporters get little status markers (aka flairs) to identify their role at Nature ... About a half-dozen keep an eye on r/science to see if any of the top …