Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.newyorker.com
For those who have grown up with social media... childhood, an era that was fruitfully mysterious for the rest of us, is surprisingly accessible. ... this is certain to have some kind of profound effect on the development of identity... children and teen-agers have gained a level of control that they didn’t have before... Humans have always tried …
medium.com
The systems in the brain that light up when we access our beliefs are the same systems that help us understand stories... the same brain systems involved when people think about who they are and about the beliefs that are most important to them... the default mode network, a set of interconnected areas of the brain associated with identity and sel…
hkspolicycast.org
it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…
Like
social media,
media,
psychology,
news,
top3pods,
identity,
factchecking,
metaphor,
education,
meme,
disinformation,
media literacy
mathewlowry.myhub.ai
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
Think
psychology,
cognitive,
backfire effect,
filter bubble,
identity,
science communication,
newsletter,
yanss
mathewlowry.myhub.ai
In which I studiously avoid curating anything about 2016 or David Bowie.