Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
www.wired.com
In the United States... the chances that two people visiting the same news site have different political views is about 45 percent... the internet is far closer to perfect desegregation than perfect segregation... you are more likely to come across someone with opposing views online than you are offline... a surprising amount of the information …
mathewlowry.myhub.ai
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
Think
psychology,
cognitive,
backfire effect,
filter bubble,
identity,
science communication,
newsletter,
yanss
medium.com
when I saw the potential of the Internet, I thought it would be solved. The web would allow us to come together, not just across the world, but across the park, across racial lines, across our many divides... everything turned upside down. The open communication network we thought we were building turned into a hunting ground for trolls and spamme…
www.theguardian.com
a research paper ... found depressing proof that the web is fuelling segregation.... matched the attitudes of those who did and did not have broadband with data on partisan hostility... Greater use of the web ensured that an admirer of Jon Stewart would think that conservatives were not just mistaken but stupid, or a viewer of Fox News would wor…
mathewlowry.myhub.ai
Brexit, as experienced by a British-Australian comms guy in Brussels.
Think
media,
storytelling,
eu,
filter bubble,
groupthink,
identity,
propaganda,
brexit,
science communication,
mobocracy,
eparticipation
mathewlowry.myhub.ai
In which I studiously avoid curating anything about 2016 or David Bowie.