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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

COVID-19 ushers in the era of 'data simulation'
www.fastcompany.com
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Rather than being limited to policy wonks and first responders, simulations ... a critical way for individuals to understand complex concepts and examine the impact of their decisions... more than just inform ... help users build empathy for others..."Why Outbreaks like Coronavirus Spread Exponentially.” ... helped Americans understand how im…

infectiousmatter interactive data visualisation
infectiousmatter.com
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We don't have intuition for pandemics... What if you could watch virtual epidemics unfold directly in your web browser to build that intuition ... Imagine if new pandemic plans and policies came with an interactive simulation...hands-on learning is the best way to build intuition about complex topics ... an Agent Based version of a traditiona…

Cranky Uncle smartphone game – Cranky Uncle
crankyuncle.com
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The Cranky Uncle smartphone game is currently being developed... teach you to throw the arguments of even your crankiest climate-misinformed uncle back at him... let’s learn the arguments of denial to defeat them...cartoons and gameplay to interactively explain the denial techniques used to cast doubt on climate science... ‘active inoculation’ — l…

Physics or Chemistry?
www.youtube.com
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Nice animation about the uncertainty principle, although it’s not mentioned by name, confirmngi the theory that chemistry is what’s left when the physicists have figured everything interesting out ;)

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