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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

With its first Facebook Messenger bot, ProPublica is collecting reader stories about hate speech » Nieman Journalism Lab
www.niemanlab.org

ProPublica published an in-depth investigation into the algorithms that Facebook uses to determine what it considers “hate speech” ...Facebook’s rules were being inconsistently applied... to learn more ... its first Facebook Messenger bot... to collect stories about people’s experiences with hate speech on Facebook... to help quantify the organiz…

How Chatbots Will Redefine the Future of App Privacy
chatbotsmagazine.com
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when bot platforms take off, we will be... completing the new shift in data control from the users’ hands to Facebook’s, Google, and Microsoft’s hands... the next big privacy concern... end-to-end encryption between the user and the bot developer... goes against their [platform's] business models

18/02/2017
Programming a Bot with Facebook Messenger
medium.com
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Facebook introduced new APIs for messaging through Facebook Messenger. ... bots are legitimately cool and promise to revolutionize how we interact with services. And it’s a piece of cake to get one up and running.

29/04/2016
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