Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.poynter.org
"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."
mashable.com
If only RM also read the article you link to, auto-tagged it (auto-translating it if necessary) and provided faceted search, it'd probably provide 70-80% of a Hub. Neat tool for group efforts like bloggingportal, too.
www.propublica.org
Have you read a great investigative story lately? Anyone can pitch a story, video, graphic or other news link by Tweeting us with #MuckReads