Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.linkedin.com
"Marketers and PR professionals are hard-wired to put the product/company first. Journalists put the consumer first.... journalists should be in the box seat when it comes to running a newsroom - be it for the media or a brand." plus 5 or 6 more reasons, spelt out here - Why a journalist should run your brand newsroom | LinkedIn