Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.medium.com
What did I learn from Hubbing 50 resources and writing five editions on disinformation during the US elections?
www.nytimes.com
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
Like
social media,
facebook,
politics,
factchecking,
twitter,
youtube,
censorship,
disinformation,
us2020,
domestic
medium.com
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
Think
social media,
facebook,
journalism,
conspiracy,
polarization,
censorship,
disinformation,
newsletter,
qanon,
us2020,
domestic,
delegitimise
www.newyorker.com
Literature note: “How to Lose the Information War,” ... on disinformation as a geopolitical strategy...Mueller report: I.R.A.-created groups and accounts reached tens of millions... the troll factory found “authentic, local voices,” to foment large-scale distrust in government and democracy... and managed to get into the heads of powerful politici…