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Overview: Business

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Your Whole Company Needs to Be Distinctive, Not Just Your Product
hbr.org
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The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis.  It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context... set apart your company as a whole, instead of staking your f…

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Like innovation, brand, marketing
26/05/2016

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