Overview: Communications Strategy

with a group, I as a community editor will have much more control and freedom over managing the discussion.... Here are some of the more interesting ways that publishers are using this feature:

readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.

bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

Get with the community; The death and rebirth of comments: The death of the open web?

“In fact, the very point was to get them, and these comments, off my pages,” - After deciding to charge for comments, Tablet’s conversation moves…to Facebook » Nieman Journalism Lab

Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"