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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

AI Is Life
www.noemamag.com
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Fantastic essay by Sara Walker, an astrobiologist and theoretical physicist, reframing AI into deep historical and evolutionary contexts.Starts by pointing out that "we are embedded in a living world, yet we do not even recognize all the life on our own Earth. For most of human history, we were unaware of the legions of bacteria living and dy…

Pervasive Community, Data, Devices and Intelligence
dionhinchcliffe.com
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"the whole point of digital transformation is realizing that technology fundamentally changes how you do business in just about every way. It therefore poses very difficult questions to business and technology leaders: Who best should do our work today? Where does the value come from? What do these new ways of working actually look like? How c…

Engines of Meaning and the IoT
medium.com
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"the impact of IoT won’t be the Things, it will be the way the data can be analyzed to shape downstream innovation.... data from the highway department ,,, perfectly predicted the housing boom and bust, with an approximately six month lead time." - Trawling with Engines of Meaning — Work Futures — Medium

Breakthroughs in Artificial Intelligence from 2014
www.technologyreview.com
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"The most striking research results in AI came from the field of deep learning, which involves using crude simulated neurons to process data... often focuses on images... our instincts about privacy must change now that machines can decipher images." - Breakthroughs in Artificial Intelligence from 2014 | MIT Technology Review

06/01/2015
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